DRADURA: where history meets innovation
From local beginnings to international success
With over 80 years of history, DRADURA was founded by the Stein family as a small family business in the local German market. From the beginning, we have specialized in producing high-quality components for home appliances, including dishwasher baskets and oven and stove racks.
Today, as part of FMC Industrial, DRADURA has evolved into an international company with production facilities across Europe and the USA. We pride ourselves on adhering to the highest standards in manufacturing, supported by our established best practices and expert knowledge. Our commitment to quality and innovation drives us to meet the needs of our global partners.
Vision
Customer. Perfection. Growth.
Mission
We are the trusted partner for durable and sustainable components and assemblies applied in consumer products worldwide.
We grow with our customers by delivering exceptional product experience.
Core values that drive us
Rooted in our commitment to excellence, innovation, teamwork, and sustainability
Health & safety
We prioritize health and safety above all else. Our facilities are fully equipped with protective measures and safety gear to ensure the well-being of our team.
Customer satisfaction
Our next priority is ensuring customer satisfaction, demonstrated by our flexibility, willingness to embrace unique solutions, and dedication to product quality.
Process Innovation
Innovation is part of our core, driving us to seek new solutions that position us as a pioneering provider in the industry.
The DRADURA Way
Our continuous improvement program, which combines LEAN principles with the M4DI approach, enables us to achieve excellence in efficiency.
One team
We operate as one team across our global organization, ensuring consistent standards at every location. We live our values: Cooperation. Respect. Fairness.
ESG sustainability
Our commitment to sustainability focuses on achieving carbon neutrality, creating a circular value chain, upholding high social standards, and ensuring compliance in every aspect of our operations.
Excellence through time
Building on our tradition to craft modern production standards
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1941
Our company’s history is deeply rooted in the rich tradition of metalworking in Altleiningen, a craft that dates back to 1782 when it was officially documented by a decree signed by Napoleon. This long-standing heritage laid the foundation for the establishment of Drahtzug Stein in 1941.
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1956
By 1956, we were already innovating, exploring new markets with the introduction of plastic-coated inserts for bottle racks and the first coated freezer baskets. These innovations marked the beginning of our strong focus on household appliances, a sector where we quickly became known for our high-quality standards.
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1960
The 1960s were a period of rapid growth for us, driven by the increasing spread of fridges, freezers, electric stoves, and dishwasher machines across Europe. We honed our business processes, ensuring we could meet the rising demand while maintaining our commitment to excellence. This period also saw an expansion of our production space to accommodate the growing market.
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1990 – 2019s
The 1990s brought about significant international expansion, allowing us to serve a global customer base. This growth trajectory continued until 2019, a pivotal year in our history. In 2019, we underwent a rebranding, with a change in ownership and a new name: DRADURA.
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2021
In 2021, our company embarked on a transformative journey with the arrival of FMC Industrial as the new owner. This change was a significant milestone in our history, bringing a fresh wave of innovation and strategic vision. FMC’s acquisition marked a new era for our company, which saw a boost to development and entrepreneurship. Under this new leadership, we expanded our capabilities and reinforced our commitment to excellence. The name change represents not only new ownership but also a revitalized commitment to our mission and values.
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Today
Today, as DRADURA, we continue to build on our legacy, combining centuries of expertise with a forward-looking approach. Our journey from metalworking in Altleiningen to becoming a global leader in household components and consumer products is a testament to our enduring commitment to innovation, quality, and growth.
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Future
Our journey, rich with history and propelled by visionary leadership, continues to unfold. We are excited to move forward, fueled by our passion for excellence and dedication to serving customers worldwide as we write the next chapter of our remarkable story.